In this blog, you could find the top trade fair venues in the world.

For marketing and branding your business, trade shows could be one of the best choices to participate in. Do you know? Every year, hundreds of international trade shows take place across the world. However, have you ever thought about what factors are important before participating in a trade show?

Yes! You must have thought of it. As you know, there are many factors that affect your trade show participation. One of the major factors could be the trade show location.

Selecting a famous trade show location can benefit you because it attracts a larger group of people who are also intrigued by its nature views, cuisines, museums, culture and lifestyle.

While participating in a trade show, it is important to look for the best locations that would help you meet more target audiences in order to accomplish your goals.

In this blog, you could find the top trade fair venues in the world.

Hannover Messegelande, Hannover, Germany

One of the largest exhibition venues, the Hannover Fairgrounds, has 24 pavilions and halls with a total area of 496,000 square metres. It was founded in 1947 and is popular for exhibitions worldwide.

The trade fair organisation in Hannover consists of 650 workers who arrange more than 150 trade fairs every year in Germany. Many trade shows including EMO Hannover, Tire Technology Expo, HANNOVER Messe, CeMAT, EuroTier, IAA Commercial Vehicles Hannover, EuroBLECH, LIGNA Hannover etc. take place at this fairground.

Here you can find numerous innovations in various industries and measure the sustainability measures that the exhibiting companies and event organisers are taking.

National Exhibition and Convention Centre, Shanghai, China

In Shanghai, China, the National Exhibition and Convention Centre is built on 400,000 square metres of land. It was co-built by the Ministry of Commerce of China and the Shanghai Government.

With exhibition halls, the NCC Plaza, office buildings and a world-class brand hotel, it offers a platform for exhibitions, conventions, events and commerce. You can find more than a hundred trade shows that take place at NECC every year.

The NECC organises various expos for a wide range of industries and is easy to reach by all means of transportation including buses, the metro, electric railways etc.

Frankfurt Main Messegelande, Frankfurt, Germany

Another largest trade fair, convention and event organiser is Messe Frankfurt. The fairgrounds are 367,000 square metres in size.

It has more than 2,000 employees at 28 locations across the world. Industries that organise trade shows at this fairground include automotive, logistics, textiles, music, energy, security, beauty and many others.

Every year, Messe Frankfurt generates immense purchasing power of €3.6 billion in Germany. It also serves as a gig economy booster.

Messe Frankfurt organises more than 300 events worldwide and approximately 110 trade fairs. Around 52,000 exhibitors and 3.3 million visitors exchange technology and innovations at Fairground and make sales of €450 million.

Fiera Milano, Milan, Italy

Since 1920, Fiero Milan has been organising, managing and hosting events in Italy and all across the globe. It has an area of 405,000 square metres, including an inner area of 345,000 square metres and an outer area of 60,000 square metres.

In 2005, it was redesigned by Massimiliano Fuksas. Sectors like fashion, home, tourism, hospitality, food, security, transport, art, mechanical tools, boats etc. organise various trade shows at Fiero Milan.

Every year, the fairground organises 80 Italian and 30 foreign exhibitions as well as 160 congresses. It attracts 36,000 exhibitors and 4.5 million visitors. It is a huge contributor to the country’s economy.

McCormick Place, Chicago, USA

The largest convention centre in North America is McCormick Place in Chicago. It occupies a space of 241,000 square metres. It is popular for its stunning location and iconic views.

It offers exceptional facilities including a 10,000-seat university basketball arena, a 4,188-seat proscenium arch auditorium, approximately 3,000 attached guest rooms and various onsite dining options etc.

With 173 meeting rooms, 6 ballrooms and assembly seating for 18,000 people, it attracts millions of visitors and thousands of exhibitors every year.

Some of the famous trade shows that take place at McCormick Place are the Chicago Auto Show, the National Restaurant Association, the International Homes and Housewares Show, the International Manufacturing Technology Show etc.

Now you know what locations you could exhibit at as well as their information. Trade show participation at these locations will help you meet a wide variety of industry professionals, decision-makers, buyers and experts.

Moreover, when you plan to participate, you could also hire a stand builder for exhibition stands to fulfil the demand for a visionary exhibit.