Best tips for the exhibit space selection

In today's world of dense competition, exhibitions are the best way to reach a large audience and present your products and services in front of such large gatherings.

Exhibitions offer countless benefits to every business. This expo offers a platform to launch products to the most receptive audience. Trade shows can help customers to meet users who have a receptive audience.

Exhibitions are a gathering of a diverse range of professionals. Every brand exhibiting here wants to be the star on the show floor, so choosing the right trade show booth space is important for getting the maximum number of crowds at the exhibition stands.

The location of the booth can dramatically affect the traffic and thus impact the exhibition experience. Therefore there are several things that you need to do for guaranteed profits.

Here is a breakdown of points that ensure the best spot for the program.

CHECKOUT THE SPACE SELECTION PROCESS:

Every trade show has its methods of allocating space. Some organizers choose a point where exhibitors get certain points based on their display stand specifications and the number of times before they have participated in the show. The higher you meet the point’s requirements, the more chances to get the desired space.

While other shows simply assign the location based on the first comes, the first book basis. Here you just need to choose the probable space and if space is available, you will get it.

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TRY TO CHOOSE A SPACE NEAR THE ENTRANCE:

Consider the space that is far close to the entrance as visitors are super excited and super fresh when they enter the store. Attendees are ready to engage and offer a lot of floor traffic to the booth. This provides the sales team with stalls to sell a large number of their products.

However, maintain at least some space from the entry gate as it should not happen that visitors just entered your stall. Allow them to cover some steps before reaching the booth.

Another benefit is the "highest visibility" as statements of booths are more visible at the entrance. Therefore exhibition stands attract the maximum number of attention and recognition. This is the best placement where the company is seen directly.

OTHER SPACES NEAR THE TRAFFIC AREAS LIKE FOOD COURTS AND RESTROOMS:

Aside from the main entry gate, people gathered more near the food/ drink/ restroom area. Positioning the brand here will directly attract lots of attendees and give a brand better visibility.

CHOOSE SPONSORSHIPS OPTIONS:

Some show organizers offer a sponsorship option that can directly enhance the brand-picking priority. If there is no such policy ask for the best selection position or try to buy sponsorship. Buying the sponsorship early is the best investment option.

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FIND OUT THE SPACE WHERE MAJOR BRANDS ARE EXHIBITING AT THE TRADE SHOW:

Gravitate towards the high foot traffic areas, as this can be a game changer for you. Booking the space just near the exhibition brands attracts the maximum number of attendees. The leading brands usually perform with large exhibit stands that draw the maximum attention of users.

As big stalls of brands easily attract more attendees that could be a win for you to welcome high traffic at the booth. Attendees usually prefer to see the products of popular brands, so it will help your business to gain exposure directly from brand preferring audience.

INQUIRE ABOUT THE COMPETITORS:

Don't be afraid in asking the management about the companies who have booked near the space you were thinking of reserving. You need to avoid the exhibit location where major competitors selling the same brands are exhibiting.

However, if you are a big name in the industry then exhibiting right to competitors can guarantee more traffic so if you know you can take out the benefit. Do so!

CHOOSE OUT THE EXHIBITION SPACE NEAR THE MAJOR ATTRACTION CENTRE WHERE ACTIVITIES ARE PERFORMED:

Special activities are organized on the show floor that is organized by fellow exhibitors to get maximum traffic. The majority of attendees are bound to pay attention to these activities. Fellow exhibitors who booked the space just near these attractions are the ones who are benefited most.

PREPARE AND GET READY:

Exhibition Space selection is not rocket science. Sometime exhibition stand builder can help exhibitors to select an exhibition space as per booth construction. It is just booking the space as early as possible. The space selection process for most trade shows takes place on the first or last day of the previous day's event. So, arrive early at the show floor and be prepared before any last-minute changes by the pre-booked space by exhibitors.

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FINAL WORDS:

Choosing the right space can be a turning point for the business. The success of exhibitions are depend on the ability to capture more traffic.

Pay attention while choosing the booth space as you already spending thousands of dollars at risk. It is better to make a solid strategy and attack with it.

Positioning the booth at the suggested location means the highest traffic at the stall. Stalls near the food courts or competitors can offer surprising success. Keep the listed points in mind before booking the trade show booth space. Hope you liked the blog!